Why was ACI created?
Asia remains the world’s growth engine despite tough global economic conditions, but tackling this diverse, fragmented region can be a daunting task, especially for Western organisations.
There are obvious language and cultural differences, and less obvious nuances in demographics, consumer behaviour, customs and taboos. There are also many local variations between Asian countries that can be difficult to manage from the outset. ACI was created to help international brands understand the Asian consumer and develop business strategies to succeed in Asian markets.
ACI is hosted by Nanyang Technological University (NTU) and was established based on the advice of an international advisory panel set up by the Singapore Economic Development Board (EDB).
How this helps your business
Our mission is to make your business Asian market ready. Working with ACI allows international organisations to move more quickly, and with greater purpose than competitors who choose to enter Asian markets without expert support. A customised, localised, marketing and communication strategy – backed by academic research – is an indispensable asset for your business.
Why choose Singapore as your base?
Singapore is often seen as a bridge between the East and West. Its unique history, stability, independence, and the fact that English is a first language makes it an ideal base for Western organisations in Asia. World Bank ranks Singapore first in the world for ease of doing business. Singapore is the most politically stable country in Asia, and is rated first in Asia for quality of life. There isn’t a more accessible, ethnically diverse, future ready, financially stable country in the region.