We work with businesses on a consultancy basis to carry out research and formulate strategies for their specific needs. The goal is to derive powerful, actionable insights that will help drive expansion in Asian markets.
This can take the form of a major research initiative with multiple industry sponsors, such as our flagship Pan Asia Wave Research Series, or more specific studies for individual organisations, created with one sector or brand in mind.
Pan Asian Wave II is the second phase of ACI’s flagship industry-sponsored consumer research program. In 2013, phase one focused on cross-cultural differences in attitudes and values across ten Asian markets. Phase two utilises state-of-the-art neuromarketing methods combined with bespoke qualitative and quantitative tools to take a deep-dive into the needs, expectations and aspirations of Asian consumers. We are currently seeking industry sponsors for Pan Asia Wave II.
The ACI Difference
Our unique position as a university-backed institution with a specialised in-house team of business experts gives you access to the leading minds in the field, and the support of our business-minded research staff. This allows us to go beyond the scope of generic consumer behaviour research, and allows you to liaise directly with our professional project co-ordinators.
Our aim is to look past basic consumer trends to fully understand people, their desires, and their motivations – and specifically how these behaviours will evolve in the future across countries and cultures within Asia.
Our network of ACI Fellows includes experts on diverse countries and research techniques, allowing us to devise cutting-edge research projects based on specific client needs. Studies may include lab experiments, field surveys, market analysis, interviews or focus groups, and utilise quantitative modelling and analytics, data mining, or cognitive science.
In addition, we have a wide range of specific neuromarketing tools – measuring brain activity in response to marketing stimuli – and implicit research capabilities. These include online reaction time testing, implicit attitude testing, eye-tracking, and electroencephalography (measuring brain activity by sensing electrical activity along the scalp).
For bespoke projects, and where schedules allow, we aim to match the skill sets of our Fellows and in-house experts with the specific needs of your project. For example, we have two in-house academically trained ethnographers who observe from the ethnic point of view, the subject of the study. Their expertise covers youth culture, online behaviour, gaming, services, retail, luxury, beauty & cosmetics, and health care with expert knowledge of India, South East Asia, Japan and throughout Asia.