ACI can provide potential clients and partners with a range of consultancy services – from chargeable and bespoke research projects to syndicated studies and collaborative partnerships. However, our unique status as a national research institute means that while we do undertake commissioned research projects for clients, we are distinct from mainstream market research companies in that the questions we address relate to more general areas of Asian consumer insight (including in the areas of lifestyle, attitudes, values, needs and motivations, sensory differences and, in some cases, the development of novel research methodologies) rather than standard preference or effectiveness testing of competing brands, advertisements, products and prototypes. See our Consultancy page for more information.
We have categorised our services and offering to clients as follows:
ACI will work with clients to design and implement research projects of a commercial nature, typically conducted under non-disclosure arrangements. ACI is also able to assist clients with press releases and the publication of industry white papers or articles highlighting key findings if the results form part of a PR initiative. ACI aims to provide clients not only with data, but to interpret these in the context of their business or brand and generate actionable insights.
Our Pan Asia Wave projects represent an excellent way for clients to obtain large-scale data on a range of highly topical areas and across multiple Asian markets for a relatively small investment. Sponsorship of these projects provides clients with access to the resulting database, topic-based reports across the countries being studied, and implications of the results for their company or industry. Further details on our forthcoming Pan Asian Wave study can be found here.
The timeframe depends on the scope of the project as well as the business need of the client. ACI aims to provide turnaround times on the same basis as standard market research agencies. Where academic fellows are involved, they are engaged on a consultancy basis and understand that commercial projects have more pressing deadlines than typical academic research studies.
We work out an estimate timeframe with the client during the initial discussion. As a guide, our shortest project was delivered in just six weeks and our larger studies can take around four months to complete.
Our pricing structure is competitive with standard global market research companies. While we offer a premium service based on the involvement of academic experts, ACI is a not for profit organization and our prices are structured accordingly.
As a guide, our smallest projects to date have required a five-figure investment (SGD), while larger projects run to six-figures.
Co-branding is judged on a case-by-case basis. We do not agree to all requests for co-branding. For syndicated studies involving project sponsorship, ACI is happy for sponsors to co-brand providing it is made clear in the publication and/or press release that the research has been undertaken by ACI.
The findings from bespoke, co-funded, collaborative or syndicated studies can be made publicly available if the client and/or syndicate agrees. ACI is a knowledge provider and thought leadership institute, and as such, we will always encourage the publication and sharing of our findings under the agreements made with clients and sponsors. However, if the client requires we can keep outcomes confidential.