2017 ACI Asia Business Summit

Managing Business Turbulence Through Asian Consumer Insight 

9 October 2017, Monday
Raffles City Convention Centre | Stamford Ballroom, Level 4
80 Bras Basah Road, Singapore 189560 (Map)

About the Summit

The 2017 ACI Asia Business Summit will congregate 350 senior management executives and business leaders to share actionable insights that will benefit delegates as they navigate their companies and businesses through turbulent market conditions.

These strategic consumer insights, gathered by ACI through our comprehensive research studies, feature the forefront of ACI’s deep research capabilities by using ethnography, neuroscientific and analytics research methods. The imperative data can be pivotal turning points for companies who are looking for approaches to sustain and embark on the next phase of business growth. In-depth insights will be furnished to delegates in the afternoon parallel sessions to enhance their knowledge and equip them with a richer understanding of Asian consumers.

The 2017 ACI Asia Business Summit is an excellent platform for businesses to glean vital insights produced by ACI. By grasping these pivotal findings and adopting key insights to amplify engagement with their customers, ACI can support companies toward sustaining and propelling their businesses growth in the uncertain economic outlook that lies ahead for Asia.

Registration for the Summit is now closed.

We thank you for your support.


8:30am – 9:00am Registration & Breakfast
9:00am – 9:15am Welcome Address by ACI
9:15am – 9:30am Opening Remarks by Summit Chair, Professor Bernd Schmitt
9:30am – 10:10am Winning Over the Millennials: Know Their Minds, Know Their Hearts
10:10am – 10:40am Riding the Millennial Wave: Meet the Indie Entrepreneurs 
10:40am – 11:15am AM Refreshment Break
11:15am – 11:35am Consumer Insights and the Design of the Customer Experience
11:35am – 11:45am Think Before You Design: Do You Really Know Your Consumer?
11:45am – 12:00pm Insight to Impact: Evolving Together with the Consumer
12:00pm – 1:00pm Networking Lunch
1:00pm – 1:15pm Navigating Turbulent Business Environment with ACI: Findings from the Pan-Asia Wave Study
1:15pm – 3:15pm Parallel Track Sessions
– Health Care or Health Scare: What Does the Future Hold for Asian Consumers?
– Revolutionising the Asian Consumers’ Shopping Experience
3:15pm – 3:45pm PM Networking Refreshment Break
3:45pm – 4:30pm Decoding and Innovating in Asia’s Digital Realm
4:30pm – 4:45pm Closing Remarks by Summit Chair
4:45pm – 5:30pm Networking Session
5:30pm End of Programme


The current buzzword in marketing campaigns: Millennials. With the impact and power of the millennials living in this digital age, companies have begun to focus on unravelling how this generation have changed, and will continue to revolutionise life as we move into the next-gen digital age.

Latest research carried out by ACI has revealed certain unique behavioural predispositions of millennials. What should marketers do to appeal to this growing market? How will the millennials’ behaviour impact the way companies pursue business growth in Asia?


Bernd Schmitt
Special Advisor
Institute on Asian Consumer Insight


Tan Su Shan
Managing Director and Group Head
Consumer Banking and Wealth Management
DBS Bank

Rachel Lim
Love, Bonito Group

Charlene Chen
ACI Fellow and
Assistant Professor
Nanyang Business School
Nanyang Technological University, Singapore

The dynamic business landscape is constantly evolving and millennial entrepreneurs are introducing new business ideas that have been shaking up the conventional business scene as we know it.

This session delves into understanding the minds behind some of the unorthodox indie businesses brought to light by aspiring and unique individuals of our generation. Hear from the business owners on their motivation behind their unique business ideas, and the heart and soul they put into their daily grind.


Bernd Schmitt
Special Advisor
Institute on Asian Consumer Insight


Tay Yu Hui

Ryan Lam

Triple Eyelid - Jackie

Jackie Tan
Founder and Design Director
Triple Eyelid

In the ever-changing business landscape, the capability to innovate and adapt to consumers’ intrinsic demands is key to an organisation’s survival.

Learn crucial design thinking principles and how to leverage on consumer insights using design thinking to identify new innovation opportunities in developing and optimising products and services.


Bojan Blecic
Senior Vice President and
Head of Experience Design

In this conversational session, explore the importance of using consumer insights and discover how you can integrate them into tactical growth opportunities to grow your business.


Bernd Schmitt
Special Advisor
Institute on Asian Consumer Insight


Bojan Blecic
Senior Vice President and
Head of Experience Design

Connecting and gathering pertinent insights of your consumers and their behaviours, thought-process, hopes, fears and concerns are vital for companies to sustain and thrive in today’s uncertain economy.

Hear how valuable consumer insights gathered, analysed and turned into actionable insights helped this company impact and propel their business growth and confidence with Asian consumers.


Bernd Schmitt
Special Advisor
Institute on Asian Consumer Insight


Almond Ko
Chief Executive Officer
SC (Sang Choy) International Pte Ltd

As business conditions in Asia continue to change and as technology progresses and grow in the region, so will the way consumers behave, think, and live. Companies need to understand these dynamic shifts in trends and perspectives, apply these insights to amplify their engagement with their customers and ultimately, propel their business growth in Asia.

ACI’s flagship research study, the Pan Asian Wave, recently concluded with respondents from 10 Asian countries. Qualitative, neuroscientific and quantitative research methodologies were employed to analyse data collected from over 26,000 respondents. Here, we offer you an overview of how these strategic data can equip companies to deeply understand the coming future of Asian consumers and incorporate these insights to guide their business direction in Asia.


Gemma Calvert
Director for Research and Development
Institute on Asian Consumer Insight

This session focuses on the future of Asian health & wellness based on unique insights from ACI’s flagship multi-country research.

With such a diverse range of traditional medical treatments and Western practices now in demand, an increasingly aging Asian population and rise in the number of digital health devices and applications becoming available, how can companies navigate the rapidly changing Asian healthcare landscape?

Join us as we present research findings and dive into a discussion on perceived trends, dynamic disruptions, and the viability of the Asian healthcare sector.

Session Chair

May O. Lwin
ACI Fellow and
Associate Dean of the College of Humanities, Arts and Social Sciences
Nanyang Technological University, Singapore


Cyndy Au
ACI Fellow and Regional Director, Regulatory and Scientific Affairs
DuPont Nutrition & Health

Josip Car
Associate Professor of Health Services Outcomes Research
Director of Health Services Outcomes Research Programme and
Director of Centre for Population Health Sciences
Nanyang Technological University, Singapore


Caryn Peh
Managing Director, Group Clinic Services,
Eu Yan Sang International Ltd

Join us for this session where we will share insights from ACI’s research into the shopping and lifestyle expectations and aspirations of Asian consumers.

Will shopping malls still exist in the next 10 years? What are the emerging trends that will shape and revolutionise the shopping experience of the future and what do Asian consumers really want from online and offline shopping platforms?

These unique insights will help retailers prepare for the changing needs and demands of Asian consumers and to future proof their businesses in what is expected to be an increasingly uncertain and dramatically changing retail environment.

Session Chair

Lynda Wee
ACI Fellow and
Chief Executive Officer
Bootstrap Pte Ltd


Terry O’Connor
Group Chief Executive Officer

Jed Huang

Jed Huang
Founder and Director
CC Financial Services

Lai Poi Shan
Assistant Director
Learning and Professional Development Division
Institute for Adult Learning

ACI’s research across multiple Asian markets has shed new light on the way in which the dynamic digital world is impacting on the lives of Asian consumers. Looking ahead, ACI has developed a road map of the advancing technologies that will be accepted by Asian consumers and which technologies may meet with some resistance and why.

Join us as we deliver pertinent insight from our research, the possible implications arising from them, and how we perceive the next phase of impending digital disruption in Asia.


Bernd Schmitt
Special Advisor
Institute on Asian Consumer Insight


Noah Lim
ACI Fellow and
Professor of Marketing
John P. Morgridge Distinguished
Chair in Business
University of Wisconsin-Madison

Candice Ong
Chief Commercial Officer


Olga Lahuerta
Head of Innovation and Consumer Insights,
Procter & Gamble

Jerald Singh
Head of Product

Guest Appearance


Singapore’s First National Day Parade Robotic Host

Wong Choon Yue
Research Fellow
Robotics Research Centre, School of Mechanical and Aerospace Engineering, Nanyang Technological University

Our Exhibitors

Our exhibitors from executive and post-graduate education services, as well as state-of-the-art data collection service providers, will showcase their services to you at the Summit.

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Sponsors & Partners



Supporting Partners


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