2017 ACI Asia Business Series, August Roundtable
Tapping on Consumer Insight to Design for the Future
InterContinental Hotel Singapore
Grand Ballroom III, Level 2
1 August 2017
As businesses around the world experience various forms of disruptions and adjust to the turbulent global economy outlook, how can companies better prepare themselves to thrive in the dynamic Asian market, and more critically, sustain their market share and gain the confidence of their consumers in the uncertain times that lie ahead?
The second roundtable session, organised by ACI and supported by The Business Times, will be chaired by ACI Fellow and Head of the Information Technology & Operations Management Division at Nanyang Technological University, Professor Boh Wai Fong. This Roundtable is a prelude to a session at the Summit and this focused session will share on the importance of consumer insight as the foundation for design thinking. Understand how to identify the unspoken needs of consumers via pertinent insight and translate them into products and services which can positively impact your business and brand future.
|2:30p.m. – 3:00p.m.||Keynote Address|
|Professor Boh Wai Fong, ACI Fellow & Head of ITOM Division, Nanyang Technological University|
|3:00p.m. – 4:00p.m.||Discussion & Debate moderated by Professor Boh Wai Fong|
|4:00p.m. – 4:30p.m.||Summary & Closing Remarks|
|4:30p.m. – 5:00p.m.||Coffee & Networking|
|5:00p.m.||End of Program|
Boh Wai Fong
ACI Fellow and Head of the Information Technology & Operations Management Division
Nanyang Technological University