Qualitative insight mining is an increasingly growing and important field. In addition to understanding the ‘what’, it helps to unravel the ‘why’ of consumer behavior and also provides the socio-cultural context that can help explain how behaviour is shifting over time and why. However, being an effective Qualitative Researcher requires specific skill set and mind set. And this program seeks to address those needs using a novel approach of participants playing the role of a sleuth.
This program will be conducted with the following objectives in mind
• Train participants in the art of enquiring and insight mining.
• Teach the techniques and tools in qualitative practice and put them into action with actual consumer data.
• Build recognition for qualitative industry and encourage more talent into the industry by showcasing the discipline in its true form and on a more exciting platform.
Tangram Research & Consultancy
Jaisy Desai, is currently the Co-founder of Tangram Research and Consultancy Services. She has worked with Ipsos and TNS for the last 8 years in Mumbai and Singapore. She has been a qualitative researcher with different companies for the last 15+ years.
She is also an Associate Fellow at the Institute on Asian Consumer Insight. She is an Accredited Research Lead, an accreditation offered by Unilever for the best Qualitative Researchers. She has authored and presented papers at different forums such as Esomar Congress, Qualitative 360, and French Chamber of Commerce.
She is keen on developing the qualitative industry by bringing in younger talent into the stream. Besides she is keen to raise the industry standards through regular training which part of her key role in Ipsos. Jaisy also has a special interest in Semiotics and is pursuing a doctorate in the area of applying semiotic principles in advertising research.
Programme Fees (w/o GST) is SGD1,200.00 and Programme Fees (w/GST) is SGD1,284.00
Enjoy 15% discount (before GST) for groups of 3 or more participants from the same organisation at SGD3,274.20 (w/ GST)
All fees cover refreshments, lunch and study materials.
The 2 day programme will be on 5 and 6 July 2017 at Royal Plaza on Scotts (Tentative).
The venue will be confirmed by ACI closer to date.
ACI reserves the right to change the date, venue and programme due to unforeseen circumstances.