ACI Executive Programme: Art of Mining Consumer Insight using Psychological Testing & Detective Skills
The second ACI Executive Programme of the year took place on 5 – 6 July focusing on “Art of Mining Consumer Insight using Psychological Testing & Detective Skills”.
The two-day programme, conducted by Jaisy Desai, Co-founder of Tangram Research and Consultancy Services, was well received by the participants.
The programme helped participants appreciate the power of using psychological testing and sleuthing skills to gather consumer insights. Participants were taught the art of enquiring and insight mining and the techniques and tools in qualitative practice. They were also presented on the discipline in its true form and were given the chance put them into action with actual consumer data.
Stay tuned to our website and social media platforms as we share more information on the upcoming Executive Programmes that can equip you with the knowledge to apply to your daily role and businesses!
About the Trainer
Tangram Research & Consultancy
Jaisy Desai, is currently the Co-founder of Tangram Research and Consultancy Services. She has worked with Ipsos and TNS for the last 8 years in Mumbai and Singapore. She has been a qualitative researcher with different companies for the last 15+ years.
She is also an Associate Fellow at the Institute on Asian Consumer Insight. She is an Accredited Research Lead, an accreditation offered by Unilever for the best Qualitative Researchers. She has authored and presented papers at different forums such as Esomar Congress, Qualitative 360, and French Chamber of Commerce.
She is keen on developing the qualitative industry by bringing in younger talent into the stream. Besides she is keen to raise the industry standards through regular training which part of her key role in Ipsos. Jaisy also has a special interest in Semiotics and is pursuing a doctorate in the area of applying semiotic principles in advertising research.