Pan Asian Wave Strategy Workshops
The recently-concluded Pan Asian Wave (PAW) II consumer study conducted by the Institute on Asian Consumer Insight (ACI) has revealed unprecedented insights into the way in which Asian consumers will live, work and play in the future in three key domains – Health, Wellness and Nutrition, Shopping & Consumer Lifestyle and Digital Behaviour.
The study exploited the latest market research techniques including neuromarketing, behavioural ethnography, consumer immersions and a carefully designed quantitative survey to gain deepest insights.
Assistant Director, Business Development and Project Management
E: | T: +65 6592 3009