We regularly run seminars throughout the year covering a diverse range of topics including marketing, brand strategy, culture, consumer behaviour and the digital economy.
Speakers include academics from leading universities in Asia and around the world. Our seminars allow businesses based in Singapore to benefit from cutting-edge academic research, such as ‘Predicting Advertising Success’ or ‘New Insights from Decision Neuroscience’.
Academic professionals and industry professionals are welcome to attend (some seminars are by invitation only).
To find out more about our seminars, write to us at
thu27apr2:30 pm- 4:00 pm(I'm) Happy to Help (You):The Impact of Personal Pronoun Use in Customer-Firm InteractionsACI-MIB Knowledge Seminar by Prof Brent McFarren2:30 pm - 4:00 pm SGT ACI Seminar Room 1