|Brain in Business
In today’s crowded marketplace, brands have to try harder than ever before to stand out from their competitors and build solid relationships with their consumers.
In an environment where success or failure can reside with a few brief words on social media, brands need to stay highly attuned to the constantly shifting needs and expectations of their customers.
Successful brands understand the market, great brands get deep inside consumer’s brains and anticipate the future. Learn how you can do this too by leveraging on brain science.
Neuromarketing – which captures consumers’ deep-seated feelings, thoughts and emotions – now provide every industry with the ammunition it requires to understand, pre-empt and respond to consumers with greater accuracy than has been previously possible.
In this talk, you will hear about the latest developments in neuromarketing, from effective machine-based lie-detectors to web-based attention monitors, and tinder-type apps that can uncover people’s unconscious attitudes and biases on mobile devices.
About the Speaker
Professor Gemma Calvert
Director for Research & Development, ACI
Professor of Marketing (Practice), Division of Marketing and International Business,
Nanyang Business School, Nanyang Technological University, Singapore
Professor Calvert is an internationally renowned cognitive neuroscientist and the foremost pioneer of the field of Neuromarketing. She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist. Her research interests include consumer neuroscience, multisensory integration and sensory branding and cross-cultural influences on behaviour. She has published extensively in the field of human brain imaging, including in Science and Nature Neuroscience, and is the co-author of the seminal Handbook on Multisensory Processes.
25 April 2018 (Wed)
3:00 pm – 5:00 pm
(Registration starts at 2:30pm)
Raffles City Convention Centre
Fee includes refreshments
Please contact the following for more information:
Assistant Director, Business Development and Project Management
E: | T: +65 6592 3009