Gemma Calvert

Professor of Marketing (Practice)

Gemma Calvert
DPhil CPsychol FRSA
Professor of Marketing (Practice), Division of Marketing and International Business, Nanyang Business School, Nanyang Technological University, Singapore
Director for Research & Development, ACI

Senior ACI Fellow since 2011 to Present.

Professor Gemma Calvert is the Director for Research & Development at ACI and a Professor of Marketing Practice in the Nanyang Business School at NTU.

Professor Calvert is an internationally renowned cognitive neuroscientist and the foremost pioneer of the field of Neuromarketing. She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist. Her research interests include consumer neuroscience, multisensory integration and sensory branding and cross-cultural influences on behaviour. She has published extensively in the field of human brain imaging, including in Science and Nature Neuroscience, and is the co-author of the seminal Handbook on Multisensory Processes.

Professor Calvert established the Multisensory Neuroimaging Group at the University of Oxford in 1998 and was appointed as a full Professor in Applied Neuroscience at the Warwick Manufacturing Group, University of Warwick in 2008. In the same year, she was appointed as a Fellow of the Royal Society for Arts and Business in recognition of her pioneering research on the application of neuroscience in business.

In 1999, Professor Calvert founded Neurosense, the world’s first Neuromarketing Agency that applies the tools of neuroscience to understand the vital subconscious emotional responses that consumers have to brands, products and services. Professor Calvert has consulted for many of the world’s leading multinational companies and brands including Unilever, Procter & Gamble, Omnicom, L’Oreal, Ford, GSK, Kimberly Clark, Coach, Sky, Viacom, BBC, De Beers, Pepsi-co and Yum.

Professor Calvert’s research on the power of the implicit brain has been widely covered in the international press and television media, including in Time, Newsweek, The Economist, CBS 60 Minutes, The Daily and Sunday Telegraphs, The Times, Straits Times, the BBC World Service, BBC Radio 4 and several BBC documentaries on the brain in business. She is a frequent keynote speaker at academic and trade conferences and runs executive workshops on consumer neuroscience and neuromarketing for industry.

Professor Calvert was appointed to the inaugural board of the Neuromarketing Science and Business Association in 2012 and has been a member of the Global Agenda Council on Neuroscience and Behaviour for the World Economic Forum between 2012-2104.

Find out more about Gemma on her Wikipedia page >>

 

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