ACI publicises its research through articles and interviews published in the mass media and also on our knowledge platform Insight+. Our ACI Fellows are also regularly featured in the national and international media including on news channels, newspaper articles and trade magazines.
You can keep up to date with these topical media stories and interviews on a host of topics relevant to marketing both in Asia and beyond by visiting this page regularly.
Jumping into flea markets
Concepts such as Flashbang, if they are innovative and possess the fundamentals of marketing, are “sure to be a win-win during a retail slump”, says Dr Malobi Mukherjee, a research fellow at the Institute on Asian Consumer Insight at Nanyang Technological University.
The Business Times, 30 November 2017
Joining global festive online mega-sales gives local retailers’ cash registers a merry peal
Dr Malobi Mukherjee, Research Fellow at the Nanyang Technological University’s Institute on Asian Consumer Insight, said: “Local retailers can organise their own online shopping events around National Day events and religious or cultural events.”
The Business Times, 25 November 2017
Marketing to millennials: Should brands spend money?
Ryan Lam, Co-Founder of GlampingCity spoke to The Drum on the sidelines of the 2017 ACI Asia Business Summit in Singapore and revealed that 50% of the photos on the company’s Instagram page is from his own team.
The Drum, 1 November 2017
As P&G celebrates 180 years of innovation, what can brands learn from its innovative culture?
Olga Lahuerta, who was speaking to The Drum on the sidelines of the 2017 ACI Asia Business Summit, adds that innovation at its best for P&G means that the company has defined the needs that often are not articulated and translated them into product experience that are so irresistible, that consumers are willing to pay for them and come back again.
The Drum, 16 Oct 2017
Local shoppers prefer physical stores over online shops
According to the Pan Asian Wave II study, Singaporean shoppers prefer physical shopping over online shopping and would like to see the integration of entertainment and leisure in their shopping experience.
Lianhe Zaobao, 13 Oct 2017
Singapore brands lack support from local consumers: study
The Pan Asian Wave II study initiated by the Institute on Asian Consumer Insight has revealed that one-tenth Singaporean consumers prefer local brands, in contrast to other Asian countries where demand for locally-designed high-end goods is on the rise
The Business Times, 10 Oct 2017
Sponsored weddings are on the rise but should guests still pay the hongbao price?
ACI Fellow and Adjunct Associate Professor of Nanyang Business School Lynda Wee shares her opinion on sponsored weddings of a person with “high aspirational value”. She cited that this concept is not new, and such trends attests to the power of technology.
The Straits Times, 7 Sep 2017
STB slogan Passion Made Possible taps new travel trend
Jessica Lim, Assistant Life Editor for The Straits Times, wrote an opinion piece about the new tagline by Singapore Tourism Board. In this piece, ACI Fellow and Associate Professor of Nanyang Business School, Sharon Ng’s comment on the new slogan was quoted.
The Straits Times, 31 Aug 2017
A fresh branding emerges from deep dive into Singapore spirit
ACI Fellow Associate Professor Sharon Ng shares her view on the new tourism tagline “Passion Made Possible”.
The Business Times, 25 Aug 2017
Price war with Prime Now? Don’t bet on it
ACI Deputy Executive Director Associate Professor Lewis Lim shares his view on Amazon Prime’s entry into the Singapore market.
The Straits Times, 10 Aug 2017
How S’pore’s oldest firms stay relevant
Deputy Executive Director of ACI, Associate Professor Lewis Lim, shares his view on how old firms in Singapore needs to modernise their products while keeping their authenticity, in order to survive.
The Business Times, 10 Aug 2017
Still catching them all: Pokemon Go, a year later
ACI Fellow Dr Patrick Williams provided his opinion on the Pokemon Go trend, a year after its launch. Dr Williams is also an Associate Professor of Sociology at Nanyang Technological University, Singapore
Today Online, 05 Aug 2017
Design thinking ‘key for business now’
Participants at the 2017 ACI Asia Business Series August Roundtable echoed the importance of adopting Design Thinking approach in enhancing customer experience and satisfaction.
The Business Times, 02 Aug 2017
Novena Global headed for Taiwan listing to raise US$150m
The article, which reported on Singapore-based medical company Novena Global, mentioned about ACI’s research on Asian beauty and personal care, where the market will grow to US$170 billion by 2019 from US$150 billion.
The Business Times, 1 Aug 2017
ACI Senior Fellow Professor Wee Chow Hou was profiled in the article, where he shares lessons from Sun Zi Bing Fa (The Art of War). Prof Wee is also the Head of Division of Marketing and International Business at Nanyang Business School, Nanyang Technological University, Singapore.
China Daily Asia Weekly, 31 Jul 2017
What now? The science of uncertainty
Ali Faraji-Rad, ACI Fellow and Assistant Professor at Nanyang Business School, touched on his research that focuses on how uncertainty affects peoples’ decision-making process, as well as the results of some of his studies in the interview with Canvas8.
Canvas8, 07 Jul 2017
Stores ringing in more sales by fashioning new retail experience
Lynda Wee, ACI Fellow and Adjunct Associate Professor at Nanyang Business School, was quoted in the article for her opinion on the strong retail figures for April.
The Straits Times, 27 Jun 2017
Shaping brands that call out to young indie shoppers
Bernd Schmitt, Special Advisor to Institute on Asian Consumer Insight, was quoted in the article for his opinion on the Millennial consumers, which he shared in ACI Asia Business Series June roundtable.
The Straits Times, 26 Jun 2017
Millennials seek exclusive identity and indie business model: study
The first roundtable of the 2017 ACI Asia Business Series – “Bridging the Millennial Gap with Asian Consumer Insight” – took place on Monday, with aim of helping companies better position themselves to capitalise on opportunities in the millennial consumer market.
The Business Times, 20 Jun 2017
ACI Fellow’s study may help immigrants integrate into Singaporean culture
Immigrants struggling to integrate themselves into the Singaporean culture may find a way out, thanks to a study initiated by ACI Fellow and Nanyang Assistant Professor Krishna Savani.
News 5, 27 Apr 2017
S-League – The Case For Privatisation
Football marketing is not always about star players, but a shared narrative, says ACI Fellow Leng Ho Keat, who is Assistant Professor, Physical Education & Sports Science at the National Institute of Education
The Sunday Times, 7 May 2017
Warm weather leads to safe choices
ACI Associate Shilpa Madan, writing for WARC, explains that outward bodily sensations, such as feeling hot during summertime, can influence the way consumers perceive people and thoughts and shape preferences and choices, without conscious thought
WARC, 5 May 2017
Cool step forward: Bata show it’s not just school shoes
Czech label Bata, long linked to school shoes for children here, is getting an image makeover, injecting swagger and fun into its shoes. ACI’s Deputy Director Prof Lewis Lim comments.
The Straits Times, 4 May 2017
Five Minutes with the Professor
A series of dialogues with distinguished Professors from Nanyang Business School, on their outlook of the current business landscape.
Nanyang Executive Education, 20 April 2017
Do Winners Always Have to Fight Wars?
No, not really. Professor Wee, Head of the Marketing and International Business Division at Nanyang Business School, Nanyang Technological University and ACI Fellow says price, bidding or promotional wars should be entered into only with forethought.
The Business Times, 4 March 2017
Neuromarketing in the Age of iPhones
Personal devices could help marketers peer deeper in our minds, but questions remain over credibility and ethics. Director for Research & Development at ACI, Professor Gemma Calvert comments.
The Epoch Times, 3 March 2017
Committee on the Future Economy Report
ACI was recognised as a think tank for companies to tap on to deepen their knowledge of Asian consumers in the CFE report, Singapore.
Committee on the Future Economy Report, 7 February 2017