ACI publicises its research through articles and interviews published in the mass media and also on our knowledge platform Insight+. Our ACI Fellows are also regularly featured in the national and international media including on news channels, newspaper articles and trade magazines.
You can keep up to date with these topical media stories and interviews on a host of topics relevant to marketing both in Asia and beyond by visiting this page regularly.
Millennials seek exclusive identity and indie business model: study
The first roundtable of the 2017 ACI Asia Business Series – “Bridging the Millennial Gap with Asian Consumer Insight” – took place on Monday, with aim of helping companies better position themselves to capitalise on opportunities in the millennial consumer market.
The Business Times 20 Jun 2017
ACI Fellow’s study may help immigrants integrate into Singaporean culture
Immigrants struggling to integrate themselves into the Singaporean culture may find a way out, thanks to a study initiated by ACI Fellow and Nanyang Assistant Professor Krishna Savani.
News 5, 27 Apr 2017
S-League – The Case For Privatisation
Football marketing is not always about star players, but a shared narrative, says ACI Fellow Leng Ho Keat, who is Assistant Professor, Physical Education & Sports Science at the National Institute of Education
WARC, 5 May 2017
Warm weather leads to safe choices
ACI Associate Shilpa Madan, writing for WARC, explains that outward bodily sensations, such as feeling hot during summertime, can influence the way consumers perceive people and thoughts and shape preferences and choices, without conscious thought
WARC, 5 May 2017
Cool step forward: Bata show it’s not just school shoes
Czech label Bata, long linked to school shoes for children here, is getting an image makeover, injecting swagger and fun into its shoes. ACI’s Deputy Director Prof Lewis Lim comments.
The Straits Times, 4 May 2017
Five Minutes with the Professor
A series of dialogues with distinguished Professors from Nanyang Business School, on their outlook of the current business landscape.
Nanyang Executive Education, 20 April 2017
Do Winners Always Have to Fight Wars?
No, not really. Professor Wee, Head of the Marketing and International Business Division at Nanyang Business School, Nanyang Technological University and ACI Fellow says price, bidding or promotional wars should be entered into only with forethought.
The Business Times, 4 March 2017
Neuromarketing in the Age of iPhones
Personal devices could help marketers peer deeper in our minds, but questions remain over credibility and ethics. Director for Research & Development at ACI, Professor Gemma Calvert comments.
The Epoch Times, 3 March 2017
Committee on the Future Economy Report
ACI was recognised as a think tank for companies to tap on to deepen their knowledge of Asian consumers in the CFE report, Singapore.
Committee on the Future Economy Report, 7 February 2017