ACI publicises its research through articles and interviews published in the mass media and also on our knowledge platform Insight+. Our ACI Fellows are also regularly featured in the national and international media including on news channels, newspaper articles and trade magazines.
You can keep up to date with these topical media stories and interviews on a host of topics relevant to marketing both in Asia and beyond by visiting this page regularly.
Do Winners Always Have to Fight Wars?
No, not really. Professor Wee, Head of the Marketing and International Business Division at Nanyang Business School, Nanyang Technological University and ACI Fellow says price, bidding or promotional wars should be entered into only with forethought.
The Business Times, 4 March 2017
Neuromarketing in the Age of iPhones
Personal devices could help marketers peer deeper in our minds, but questions remain over credibility and ethics. Director for Research & Development at ACI, Professor Gemma Calvert comments.
The Epoch Times, 3 March 2017
Committee on the Future Economy Report
ACI was recognised as a think tank for companies to tap on to deepen their knowledge of Asian consumers in the CFE report, Singapore.
Committee on the Future Economy Report, 7 February 2017