Apply for Funding
ACI funds small or medium-size research projects and case studies on Asian consumers. ACI also provides seed funding for the development of novel research methods or devices that are being developed for application in the Asian markets.
ACI Fellows are eligible to apply for research funding under our ACI Grant Funding initiative. The Calls for Funding are typically held twice a year and Fellows can apply for funding of research projects that fall within the five Possible Future World clusters.
The next grant call will be in early 2017.
For details of the next round of funding, please visit this page. ACI Fellows will also receive details of Calls via the distribution list.
Overview of the Scheme:
ACI grant calls are primarily applicable for proposals of project values below S$100,000 over two years. However, proposals that require a higher level of funding and/or over a longer time frame will be considered on exceptional basis. Fellows are encouraged to seek the advice of the ACI R&D Director, Professor Calvert, prior to applying for funding over $S100,000.
Fellows can apply for funding for projects that fall under the following categories:
a. Frontier-pushing research projects on Asian consumers up to S$100,000.
b. Case studies relevant to Asian industries and/or consumers up to S$50,000.
c. Pilot studies with applications to commercially-related studies and spin-outs S$10,000.
Areas of interest:
ACI focuses on futuristic, “big picture” issues relating to Asian consumers at the interface of individual consumer behaviour, business and technology. As such, ACI’s in-house research, and research projects for which ACI Fellows can apply for funding, fall under the ACI “Possible Future Worlds” initiative. Proposals submitted under this grant call should either fall under one or more of the 5 specific research clusters under the Possible Future Worlds program, and/or those which aim to advance and invest in cutting-edge consumer research methodologies:
Possible Future World Research Clusters:
- Future of Health, Wellness and Nutrition: e.g. the changing perceptions of health and wellness across Asia, the impact of digital technologies on health related behaviours, the future of healthcare marketing and delivery across new platforms, shifts in food consumption, nutrition, lifestyle choices and body image.
- Future of Shopping and Consumer Lifestyle: e.g. how will Asian consumers cope with new retail platforms including e-commerce and omni-channel; what role will shopping play (including accessible luxury, entertainment and leisure) in the future; how will Asian lifestyles evolve (e.g. the changing face of Asian beauty; expectations and aspirations for children as well as older generations).
- Future of digital behaviour: e.g. research into the way in which wearable technological, digital media technology, robotics and augmented realities will change the way Asians live and navigate around their environment. Anxieties and levels of acceptability to these disruptive technologies.
- Future of urban life, mobility and sustainability: e.g. how future cityscapes might impact Asian consumers in terms of their daily life, commuting, shopping and need states. How will these inevitable changes impact on transport, housing, and lifestyle products and services? Initiatives that can facilitate and encourage sustainable behaviour in and out of the home.
- Future of travel and Tourism: e.g. changing demands for travel and tourism, what is the role that technology might play in modern travel, how will social media influence travel trends and choices and the advent of new travel motivations, including new forms of tourism such as space tourism, gastronomy tours and special interest traveling.
Cutting-edge consumer research methodologies:
- Analytics and statistical modelling: this generally includes the art and science of developing useful information and insights from large amount of data. The modern organization has scores of data that are often under0utilized for business planning and market research opportunities.
- Cognitive neuroscience: this capitalises on modern neuroscience methods tapping into consumers’ sub consciousness to obtain more reliable and accurate feedback on brands, messages and marketing advertisements; reaction times, biometrics, eye tracking, EEG, FMRI.
- Ethnography: this is generally defined as a mixture of methodologies, all sharing a commitment to studying communities and cultures in their natural settings through participant observation and other forms of personal data gathering.
All proposals submitted should have clear relevance to real world business problems and provide important insights on Asian consumers. The expected deliverables for the different grants applied for are:
- Frontier-pushing research projects: Academic journal publications, practitioner journal publications, white papers and conference papers. It is also expected that findings will also be converted into industry articles (i.e. Publishable in national/international media and/or Insight+ knowledge platform)
- Case study projects: Case studies, white papers and industry articles.
- Commercial activities: initiatives supporting ACI sponsors and partners through the collection and dissemination of research insights that provide them with high quality advice, guidance and training.
In addition to these basic assessment criteria, proposals that include white papers, industry papers, seminars and workshops as additional deliverables will be viewed more favourably and stand a higher chance of securing funding.
The Principal Investigator (PI) must be an ACI Fellow and NTU faculty or research staff. For non-NTU ACI Fellows or industry fellows, please team up with NTU Faculty or research staff to apply.
a. Please submit your proposal via the downloadable application form.
b. Within the application form the applicant should provide (1) A detailed proposal (2) project milestones (3) project deliverables (4) breakdown of project items (equipment, consumables and conference travel) with the justification and costings along with the necessary quotations (e.g. equipment purchases) (5) one page CV of each member involved in the project .
c. All proposals must be endorsed by the project members and be submitted to ACI by 15th July 2016 comprising of the following: Word file (signatures not needed), PDF format (with signatures), and budget details in excel spreadsheet.
If you have any questions pertaining to the grant program or eligibility, please do not hesitate to contact Mohammad Sohfi at
For a list of existing fellows, please visit our website: http://www.aci-institute.com/about/fellows-portfolio/